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Devin the Dude
Is an American rapper and songwriter celebrated for his laid-back flow, warm humor and everyman storytelling. After cutting his teeth in the early ’90s as part of the Odd Squad collective, he released his solo debut The Dude in 1998 and has since delivered ten studio albums (including Just Tryin’ ta Live and Suite 420) alongside high-profile guest spots for Dr. Dre and De La Soul.
J Boog
Is an American-Samoan reggae singer-songwriter whose rich island melodies fuse roots, R&B and hip-hop. Since his 2007 debut Hear Me Roar, he’s issued four albums, two of which (Backyard Boogie and Wash House Ting) topped Billboard’s Reggae Albums chart, and has become a mainstay at major reggae festivals.
Kamaiyah
Is an American rapper and singer who burst onto the scene with her critically acclaimed 2016 mixtape A Good Night in the Ghetto, earning her a spot in XXL’s Freshman Class. Drawing inspiration from ’90s icons like Missy Elliott and TLC, she’s since dropped Before I Wake and launched her own label GRND.WRK for projects like Got It Made and the EP Another Summer Night.
Freekey Zekey
Co-founded the legendary Harlem collective The Diplomats in 1997 and serves as president of Diplomat Records. After ad-libbing on Dipset classics like Diplomatic Immunity, he released his solo debut Book of Ezekiel in 2007 and today runs his own 730 Dips imprint alongside ongoing Dipset reunions.
Gunplay
Is a Miami-based rapper who broke out in Rick Ross’s Triple C’s collective before signing with Maybach Music Group and Def Jam. His solo debut Living Legend (2015) and gritty mixtapes showcase his unfiltered lyricism and collaborations with Kendrick Lamar on standout cuts like “Cartoon & Cereal”.
Dubee aka Sugawolf
Is an American rapper who helped define the Bay Area’s “Thizz” sound. A former standout running back at City College of San Francisco—where he ranks fourth in single-season rushing yards—he signed with Khayree Shaheed’s Young Black Brotha Records in 1995 and released his debut Dubee aka Sugawolf, later joining Mac Dre’s Thizz Entertainment to drop albums like Turf Matic and Last of a Thizzin’ Breed.
Rayven Justice
Is an American rapper, singer, and actor whose sound fuses R&B vocals with hyphy-inspired bass lines. He began his career in the brother duo Justice Brothers before launching a solo path in 2010, releasing the album Both Sides of the Tracks (2012) and the EP I Have a Dream (2014), and has collaborated with French Montana, Migos, Iamsu!, TeeFlii, and Pleasure P.
One Drop Scott
Is a Berkeley-based drummer, percussionist, and producer revered in the Bay Area rap scene. A longtime collaborator of Mac Dre and C-Bo under the Thizz Entertainment banner, he blends live drum performances with hip-hop production techniques on records such as “Cloud Over City College” and numerous Thizz Nation compilations.
Leslie “Bimwala” Ludiazo
Is a two-time Grammy-nominated producer, multi-instrumentalist, and music executive based in Honolulu, Hawaii. Born in what is now the Democratic Republic of the Congo and raised in Canada before resettling in Hawai‘i, she has produced and played for J Boog, The Green, Irie Love, and others, serves as musical director and touring drummer for J Boog, and performs solo under her middle name “Bimwala” with singles like the rocksteady-inspired “So High”.
AFN Peso
Is a South Central Los Angeles rapper whose West Coast narratives and melodic hooks have resonated on projects like The Real Thing II, featuring Larry June. Active since 2014, his underground momentum and authentic storytelling have solidified him as a standout voice in the LA hip-hop landscape.
Armani DePaul
Is a Bay Area rapper, producer, and label head of Beach Boi Music, known for bringing his Bay flair to early tracks like “Cookies n Milk” on 106 KMEL and a BET 106 & Park appearance. His 2022 release Milk Boy Chronicles features collaborations with DB.Boutabag, Young Slo Be, and LaRussell, showcasing his multi-hyphenate talents.
Bla$ta
Hails from North Richmond, California, and delivers raw Bay Area narratives on tracks like “5 On It” and “Sloppy Joe Flow.” His gritty storytelling and modern bounce have been praised by outlets like Pitchfork, and his forthcoming album Kings Of The North continues to expand his underground acclaim.
Bo Napoleon
Is a Carson, California–based singer-songwriter whose Filipino-Hawaiian roots inform his ukulele-driven pop and reggae fusion sound. After penning hit songs for Common Kings—such as “Alcoholic” and “Wade In Your Water”—he has launched his solo career blending island vibes with pop-rock sensibilities.
Capolow
Is an East Oakland rapper whose high-energy anthems and distinctive “aye aye!” ad lib on songs like “Highway Robbery” and “Drip” garnered hundreds of thousands of streams. Signed to Cinematic Music Group, he teamed up with Kamaiyah for the joint project Oakland Nights and has shared stages with E 40 and Nef The Pharaoh.
ZaeTheillest
Born and raised in Oakland, CA, discovered his passion for music early on after receiving a Yamaha drum set and piano at age 5. He became the lead drummer at his church, which led to touring with a well-known gospel group. On the road, Zae began producing original music—following in the footsteps of his father, Mike D, a producer who’s worked with Dr. Dre, Too Short, Faith Evans, and E-40.
Influenced by gospel, soul, and jazz theory, Zae developed a versatile sound marked by intricate percussion and rich chord progressions. He transitioned from a gospel drummer to one of the Bay Area’s most promising producers.
In 2022, Zae earned his first RIAA Gold Plaque for producing Mike Sherm’s hit “Asshole,” which later went Platinum. He also became a composer for Tyler Perry Studios. Zae has produced for artists including Too$hort, Kodak Black, Babyface Ray, ShordieShordie, Kamaiyah, BlueBucksClan, Mozzy, 03 Greedo, Rexx Life Raj, Desiigner, DaBoii, Young SloBe, and more.
Young Fanatic
Young Fanatic is a rising hip hop artist from Cincinnati, Ohio, known for his sharp wordplay, catchy choruses, and high-energy performances. He broke through in 2019 with his second single “Shh,” later re-released as “Shhh (Pew Pew)” on his debut Unknown EP. The track gained viral traction on TikTok in late 2020, sparking major streaming growth. It saw renewed momentum in Q3 2022, and today has amassed over 60 million plays, on its way to RIAA Gold certification.
Fanatic followed up with a dozen singles in 2019, including “Peekaboo (I Just Snapped)” featuring Championxiii, and later released a slowed + reverb version of “Shhh (Pew Pew),” which became his second-biggest track. In 2022, he dropped two projects: Blunted-Affect (Flat Affect) and The Vault. In 2023, he continued his momentum with 11 more singles, including “Covering A Lot Of Ground” in November.
Blending classic hip hop influence with modern production, Young Fanatic stands out for his authenticity, lyrical storytelling, and dedication to his craft. With a loyal fan base and undeniable talent, he’s a name to watch in the evolving hip hop scene.
Lion Fiyah
Lion Fiyah is a Grammy-nominated reggae artist, singer-songwriter, and cultural torchbearer from Kalihi Valley, Oʻahu. Known for his powerful voice, commanding stage presence, and deeply conscious lyrics, he blends the fire of Jamaican roots reggae with the soul and spirit of Native Hawaiian identity. A longtime member of Wash House Music Group, Lion Fiyah rose to international acclaim after contributing to J Boog’s Grammy-nominated album Wash House Ting and releasing his own breakout project, Salute the Crown (2015). The album debuted on the Billboard Reggae Charts and features legends like Junior Reid, Perfect Giddimani, Peter Morgan, and Fiji.
The standout single “Feel Like a Kid Again”—a joyful anthem of healing and inner freedom—has earned over 200,000 spins on major radio stations across the globe. With over two decades of experience, he has shared stages with reggae greats and captivated crowds at festivals worldwide. His music channels themes of resilience, cultural pride, and spiritual liberation, rooted in both Kanaka Maoli tradition and Rastafari values. Whether performing live, voicing on sound system riddims, or mentoring youth, Lion Fiyah remains a powerful force in global reggae, delivering music that heals, uplifts, and ignites the soul.
Jay Slappy
Jay Slappy, is a Bay Area music producer celebrated for his innovative beat making. A 2010 graduate of Mt. Diablo High School in Concord, CA, he honed his craft at a post secondary audio engineering school before serving three years in the U.S. Army. Upon returning in 2017, he began booking studio sessions—landing his first placement on Nef The Pharaoh’s album The Big Chang Theory in 2018—and went on to produce the gold certified single “Charlie” by ShooterGang Kony. His credits also include work with Daboii, Mike Sherm, Scando the Darklord, 22nd Jim, Big Sad 1900, and AzChike.
Stuntman Beatz
Stuntman Beatz, is a Detroit born record producer, songwriter, and rapper whose dynamic gospel rooted sensibility first took shape in his childhood church. A founding member of Beat Gang Music Group alongside Antt Beatz and peers, he cut his teeth creating beats for Detroit staples—PSB Ent, Stunthard Hotboyz, Band Gang/Shred Gang and others—before earning mainstream placements with Chief Keef, Megan Thee Stallion, Rocaine and Icewear Vezzo. Patterson honed his craft at Mumford High School after an early stint at Renaissance High, adopting his “Stuntman” tag from a Young Jeezy ad lib and perfecting a signature producer drop. His work on the local classic “Oh Boy” (with Rocaine) and countless regional hits has cemented him as one of Detroit’s most prolific beatmakers.
Smackz
Smackz, is a San Francisco–born, Sacramento–raised beatmaker whose love of music began at age four, listening to his father’s favorites—from 2Pac and Doggpound to 8Ball & MJG and Master P. At 13 he discovered FL Studio 7 and hasn’t stopped crafting beats since. His breakout came with the gold certified single “Do Better” by Prezi, and he’s gone on to produce for Bay Area icons like E 40, Shoreline Mafia, and 03 Greedo. A God fearing, funk driven visionary, Smackz blends mob bap bass lines with modern flourishes, always hungry to create the next hit.
Alexandro “Tone” Guerrero
Alexandro “Tone” Guerrero (born June 21, 1995), known professionally as Hightone, is a Stockton born multi instrumentalist, songwriter, executive producer, and music director. A Venture Academy High School graduate, he relocated to the Bay Area to pursue music production and quickly became a sought after session guitarist for Grammy winning camps including HitMaka, ReeceBeats, Shizzi, Qmadethebeat, Cozmo, Ervin Pope, Max Perry, and Vincent Barry. His production credits span Jackboy, Rich Homie Quan, G Eazy, Sy Jones, Brvndon P, Coco Quin, Los Rakas, and many more, alongside co producing Adrian Marcel’s “I GOTCHU” and contributing to Fireboy DML’s hit “Peru.” Hightone has performed worldwide on ABC, NBC, HBO, ESPN, SNL, MTV, and beyond, and holds endorsements from GruvGear, UltimateEars, Fender, XLN Audio, MIA Audio, and Optima Strings. Working with major labels—Atlantic, Sony, RCA, Def Jam, Empire, and UMG—he’s collaborated with YoungKingHenry, ShooterGangKony, KeakDaSneak, and emerging Afro Trap star Bigklef. Currently, Hightone is in the studio serving as both session guitarist and executive producer on several upcoming projects.
Koncept P
Koncept P is a multi-platinum, award-winning music producer based in Houston, Texas. With a signature sound that blends innovation and authenticity, he has collaborated with some of the biggest names in the industry, including Future, Ye, Young Thug, Megan Thee Stallion, Lil Wayne, and Gucci Mane. His work has contributed to over 2 billion streams and views worldwide, solidifying his reputation as a powerhouse in contemporary music production.
Hitta Slim
Hitta Slim is a veteran rapper, entrepreneur, and staple in the Bay Area hip-hop scene. Hailing from Richmond, California, Laroo rose to prominence as a close affiliate of E-40 and The Click, contributing to the signature Hyphy sound while carving out his own identity through raw lyricism and street wisdom. With a catalog spanning solo albums, group projects, and collaborations with West Coast legends, Laroo blends street credibility with business acumen, making him a respected figure both in music and behind the scenes. As the founder of Timeless Music, Laroo continues to develop talent and push the culture forward.
Link+Up
Is a Bay Area record producer known for his gritty, street-influenced sound and ability to fuse hard-hitting drums with the region’s signature bounce. A true product of Northern California’s rich musical landscape, Link+Up has collaborated with standout artists like Kamaiyah, Yo Gotti, DaBoii, and LaRussell, each partnership showcasing his versatility and authenticity. Whether crafting anthems for the block or introspective cuts that reflect the culture, Link+Up brings a raw, cinematic energy to every record. As one of the Bay’s most promising sonic architects, he continues to push the sound forward while staying rooted in the streets that shaped him.
Traxx FDR
Is a Bay Area music producer and engineer based in San Pablo, CA, known for his dynamic range and unmistakable influence on West Coast hip-hop. A trusted name behind the boards, Traxx has crafted soundscapes for a heavyweight roster that includes E-40, Mac Dre, The Jacka, Sada Baby, Keak da Sneak, Laroo, Berner, Gucci Mane, Cam’ron, 2 Chainz, Mozzy, Kool John, Young Bari, Scarface, and Wiz Khalifa.
SPARKY (aka sparkymadeitslap)
Is a Sacramento-based record producer and beatmaker making waves in Northern California hip‑hop. Known for his signature heavy-hitting drums and polished West Coast bounce, Sparky has created beats and instrumental backing for a notable lineup of artists—including Lil Wayne, Bris, 03 Greedo, Babyface Ray, EBK Jaaybo, and Lou Deezi, among others. Based in Sacramento and active on platforms like Instagram and TikTok (where he goes viral under hashtags like #sparkymadeitslap), Sparky has become a go-to collaborator in the Bay Area and beyond. He’s frequently recognized on local outlets—such as student‑run KSSU radio—for his consistent quality and underground credibility. Rooted in the NorCal sound, Sparky combines clean West Coast rhythms with modern, street‑ready aesthetics. His production merges tight percussion, soulful melodic elements, and crisp mixing perfectly tailored for both clubs and streaming playlists.
P.C.
Is a former member of The Olympicks, the acclaimed Detroit-based hip-hop production team that rose to prominence in the late 2000s. The collective—formed around 2008—comprised key figures like J-Fab and Knoxville and originally included P.C. and Flawless as early members.
During his time with The Olympicks, P.C. co-crafted notable beats, contributing to the group’s signature blend of soulful sampling and hard-hitting production. Though his time in the lineup was brief, he played a role in laying the groundwork for the team’s later successes—such as charting tracks with Rick Ross, Lil Wayne, Big Sean, and others.
After departing from the group, P.C. stepped back from the spotlight, allowing J-Fab and Knoxville to carry The Olympicks’ legacy forward—which includes crafting hits like “Hold Up” on Lil Wayne’s I Am Not a Human Being and “All the Money in the World” on Rick Ross’s Teflon Don.
Xclusive
Is a Northern California music producer known for his heavy-hitting drums, atmospheric melodies, and modern West Coast bounce. Based between Sacramento and the Bay Area, Xclusive has quietly become one of the region’s most consistent and versatile producers—blending street-level grit with polished commercial appeal.
His sound has earned him placements with both independent and major artists, most notably contributing production to NBA YoungBoy’s chart-topping albums The Last Slimeto (2022) and Don’t Try This at Home (2023). These high-profile credits showcase his ability to compete on a national level, bringing his signature style to the mainstream without losing authenticity.
Xclusive also landed production on K Camp’s 2022 album Vibe Forever, and continues to build momentum through regional releases like C0LDGAME 200’s “Bunk Bitch” (co-produced with CallMeJohnny), a fan favorite in the Bay Area streets. His beats often feature melodic intros, layered synths, and precise drum programming tailored for both club rotation and introspective cuts.
Outside of placements, Xclusive remains tapped into the underground scene through his beat packs and collaborations with up-and-coming NorCal artists. He actively shares instrumentals and behind-the-scenes content through his social platforms—including @xclusivemadethis making him a central figure in the evolving West Coast producer landscape.
Joe Blow
Is a respected Oakland-based rapper known for his introspective lyricism, vivid street narratives, and global reach. Emerging from the rich legacy of Bay Area hip-hop, he rose to prominence through his collaborations with the late Jacka, becoming a key member of the Mob Figaz-affiliated circle and carrying forward their legacy of soulful, authentic rap.
Beyond the West Coast, Joe Blow has built a loyal fan base in Europe, especially in the UK, where he’s performed and collaborated with international artists. With a prolific independent catalog, multiple solo albums, and a commitment to staying true to his roots, Joe Blow remains one of the most consistent and respected voices in underground hip-hop—bridging continents while never straying from his core.
Lazyboy
Is a raw, melodic voice from San Jose, California, known for his emotional transparency and street-influenced storytelling. His breakout single “Hurt” introduced him as an artist unafraid to be vulnerable, addressing trauma, violence, and loyalty with a uniquely reflective tone. Associated with Mozzy and other Northern California acts, Lazyboy’s music blends pain with poetry, creating tracks that hit hard both sonically and emotionally. His rising profile, heartfelt bars, and unfiltered realness have made him a standout figure in the West Coast underground.
Lil Kayla
Is a fearless and magnetic rapper out of San Francisco who brings unmatched energy and confidence to the mic. Known for her viral freestyles and in-your-face delivery, she’s carved a lane as one of the few female voices leading the charge in Bay Area rap. Her music blends hard-hitting beats with unapologetic lyrics about street life, female empowerment, and resilience. Lil Kayla’s charisma and presence have earned her a strong following and co-signs from major outlets, proving she’s a force not to be overlooked.
YID
Is a standout rapper from San Francisco known for his unfiltered street anthems and no-nonsense delivery. He rose to national attention with viral tracks like “Keep It On Me,” earning millions of views and helping solidify his role as one of the Bay’s realest voices. With a sound rooted in the struggle and pride of his city, YID blends raw aggression with sharp lyricism, capturing the realities of the streets while elevating the Bay’s presence in modern hip-hop.
The Late Lil Yase
Was a rising star from the Sunnydale neighborhood of San Francisco, remembered for his melodic style, infectious hooks, and genuine connection to his roots. He gained momentum with tracks like “Get It In” and “No Diss,” which captured national attention while staying true to Bay Area culture. Yase had a knack for blending street themes with accessible sounds, earning him both street credibility and crossover appeal. His untimely passing in 2020 was a major loss to the regional scene, but his music continues to resonate with fans and inspire a new generation of artists.
Quake Beatz
Is a self-taught music producer, recording engineer, and creative visionary born and raised in San Francisco. His passion for music began as early as age six, nurtured through long visits with his father, Keith, to the iconic Amoeba Records in the Haight-Ashbury district. Together, they would spend hours digging through vinyl, bonding over music and building the foundation for what would become Quake’s lifelong obsession with sound.
That early spark—hearing the crackle of a needle hitting fresh vinyl—evolved into a deep commitment to the craft. Inspired by the legendary Dr. Dre, Quake set a personal benchmark for excellence that still drives him today. His artistry goes far beyond beat-making: he records, engineers, and creatively shapes every aspect of his work, ensuring every detail aligns with his vision.
Quake Beatz doesn’t aim for mediocrity—he creates music that moves people. Every track is meant to make you feel something powerful, raw, and real. As he puts it: “Art should comfort the disturbed, and disturb the comfortable.”
Kenny Man
Is a Panama-born producer, rapper, and songwriter who fuses his hip-hop roots with the infectious rhythms of reggaetón and Latin pop. Known for his genre-blending sound and sharp lyrical delivery, Kenny Man rose from the streets of Panama City to become one of the region’s most versatile and creative voices.
Born Asdrúbal Hurtado Alfaro, Kenny Man discovered music as an escape from the challenges of his neighborhood, gravitating first toward classic hip-hop. He debuted in 2013 with Libertad Bajo Palabra, a mixtape grounded in lyrical realism. His follow-ups, Kinto Elemento (2015) and 8 Songs Suficientes (2017), showcased his evolving sound and growing presence in the Latin music scene.
A pivotal moment came when Kenny embraced the vibrant world of reggaetón, adding pop elements and infectious hooks to his arsenal. In 2018, he signed with Universal Music Latino and released the breakout hit “Ni Gucci Ni Prada”, which quickly went viral across Latin America and beyond.
Following a series of successful singles and high-profile collaborations with artists like Sech, Luciano Vozz, and others, Kenny Man released his fourth project, New Beginning, in 2020—signaling both a creative reinvention and a declaration of his staying power in the global music landscape.